Owner Loyalty on Many New Ford Vehicles! Ford has announced an Owner Loyalty program. If you currently own or lease any 1998 or new Ford Division vehicle, you are eligible for an incentive on; any new 2008 Ford F150's (excluding Harley), New 2008 Explorers and Explorer Sport Tracs, and New 2008 Expeditions. Also New 2007, 2008, 2009 Ford Mustangs and Taurus X's. See some of the specials below for examples.